When Black Friday arrives in just a few weeks, the lines will likely be shorter than last year’s, and they will probably shrink further in the coming years. The mass migration of shoppers from traditional brick-and-mortar stores to digital storefronts is well under way and continues to gather steam.

And traditional stores aren’t all they are migrating away from. They are also moving away from their computers as their primary shopping tool and instead turning to their ever-present smartphones. A full 77 percent now conduct their online shopping primarily on mobile devices, up from two-thirds in 2014.

Physical retail stores, though, still have a place in the brave new omnichannel world. “This year’s study revealed that 45 percent of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience…….READ ON.